Cashfloat and Lead Affinity Announce a Strategic Partnership

- by Kelly Richards
cashfloat and leadaffinity

Cashfloat and Lead Affinity Announce a Strategic Partnership to Help Thousands of People in The UK obtain Safe and Affordable Loans Online
August 01, 2016 12:00 AM Eastern Daylight Time
LONDON–(BUSINESS WIRE)–, a trading style of Western Circle Ltd (WCL), and, a trading style of Loan Machine Limited, have announced a strategic partnership aiming to help thousands of people in the UK to obtain safe and affordable payday loans online.’s business model is based exclusively on organic client acquisition. The company has adopted the principles designed by the Institute of Masters of SEO to create an FCA-ready Search Engine Optimization strategy.

“With the amount of organic loan applications exceeding 20,000 a month, we are unable to serve all the requests,” says Jeremy Lloyd, Director at Western Circle. “Our primary concern is to ensure that our clients are treated fairly, even if they end up getting a loan from a different lender. We decided to work with Lead Affinity because we found them very trustworthy and customer oriented and we were strongly guaranteed that our clients would get a fair and professional service, as well as have their privacy and safety protected.” he added.

Lead Affinity has been operating in the UK payday loan market since 2009 and has ensured that they treat customers fairly in every aspect of their conduct.

“We have ensured that we have built a system that enables customers to have a simple, understandable and fair journey in finding a finance product suitable to their needs. Since 2009, we have built ourselves an industry-wide reputation for being honest, professional and ethical in all that we do,” says Chris Burgoyne, Director of Loan Machine Limited. “By not partaking in mass remarketing via email and SMS, we have ensured that our affiliates and lender partners are confident that their applicants are dealt with in a way that is both fair to the customers and businesses alike.”

Together, Lead Affinity and Cashfloat aim to develop their relationship throughout 2016 and beyond, to ensure that safe, affordable and reliable loans are available to UK citizens in their times of need. Both companies released a statement about their commitment to change the negative stigma of this market with good morals and integrity.

About The Author
Kelly Richards
Kelly Richards is the founder of the Cashfloat blog and has been working tirelessly to produce interesting and informative articles for UK consumers since the blog's creation. Kelly's passion is travelling. She loves her job because she can do it from anywhere in the world! Whether inspiration hits her while sitting on the balcony of a French B&B, or whether she is struck with an idea in a roadside cafe in Moscow, she will always make sure that the idea comes to fruition. Kelly's insights come from her knowledge gained while completing her degree in Economics and Finance as well as from the people she meets around the world. Her motto is: Everyone you meet has something valuable to teach you, so meet as many people as you can!
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Cashfloat is rated 4.82 stars by based on 607 merchant reviews

4.82 / 5 Rating
607 Reviews
Very helpful and I love their site. Very straightforward. Highly recommend.
As the new app so easy to use thank you for the friendly team , Who help me during my difficult time i definitely recommend this 😊
Found from start to finish very easy. When I phoned everyone was really helpful.
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Cashfloat is a trading style of Western Circle Limited - Company Registration Number: 7581337. We are fully authorised and regulated by The Financial Conduct Authority. FCA full permission license: 714479. ICO Registration Number: Z3305234

* Cashfloat terms and conditions apply. Applicants must be 18 or over. All loans are subject to affordability, applicant verification and traditional credit checks via various national databases by Cashfloat responsible lending policy. In most cases, loan decisions may take up to 30 minutes during office working hours. If your bank does not support Faster Payments, funds will be sent to your account the same day as approval so long as you’re approved by 16:30.

Representative example: Borrow £500 for 4 months. First monthly repayment of £172.09. Second and third monthly repayments of £229.45 Fourth monthly repayment of £114.75. Total repayment £745.74, interest rate p.a. (fixed) 226%. RAPR 695%. Our APR includes all applicable fees. Daily interest is capped at 0.75%.

Warning: Late repayment can cause you serious money problems. For help, go to

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