PRNewswire – Dynamic payday loans as an alternative for unarranged overdraft.

- by Kelly Richards
PRNewswire - Payday loans Vs Overdraft

New technology helps people use dynamic payday loans as an alternative for expensive unarranged overdraft.
August 22, 2016 04:30 BSM (London)

LONDON–(PRNews)—, a trading style of Western Circle Ltd (WCL), releases their latest technological update which provides customers with an unprecedented level of flexibility regarding their loans. This is in response to the recent outcry about the high charges for unarranged overdraft.

Western Circle Ltd (WCL), a London-based lending company trading as, introduces a new level of flexibility into their loans, allowing customers to log in and repay any amount of their loan at any time without extra cost. The new dynamic payday loan features allow borrowers to calculate on the minute the savings related to early repayments, regardless of the loan’s original duration. As well, the technology allows borrowers to pay earlier and save on the daily interest with no extra fees.

Cashfloat pride themselves on being a moral lender, running their business based on honesty and transparency. Their unique client login allows customers to take full control over their loan, displaying clearly the exact cost of repayment and how they can save on interest by paying early. This not only brings the cost of their payday loans down, it also helps customers handle their repayments with ease.

“We, along with the rest of the country, were shocked to find out just how much an unarranged overdraft can cost you. We also realised the responsibility this puts on us – with more people turning to dynamic payday loans as the preferable option, we have to ensure that our loans truly are cheaper and easier to use than ever before,” says Peter Kimpton, COO.

The tool has a dynamic feature where a customer can type in an amount they can repay at that moment, and it will display how much they are saving on interest through this payment. This represents a very real saving opportunity for borrowers. The new dynamic payday loan tool is available for free to all customers through the login area

About The Author
Kelly Richards
Kelly Richards is the founder of the Cashfloat blog and has been working tirelessly to produce interesting and informative articles for UK consumers since the blog's creation. Kelly's passion is travelling. She loves her job because she can do it from anywhere in the world! Whether inspiration hits her while sitting on the balcony of a French B&B, or whether she is struck with an idea in a roadside cafe in Moscow, she will always make sure that the idea comes to fruition. Kelly's insights come from her knowledge gained while completing her degree in Economics and Finance as well as from the people she meets around the world. Her motto is: Everyone you meet has something valuable to teach you, so meet as many people as you can!
Blog disclaimer

We do all we can to bring you interesting, practical and valuable information. However, please understand the following:

Information and data on this blog are for information purposes only. While we work hard to ensure it is accurate, we cannot accept responsibility for the accuracy, completeness, suitability or validity of any information provided on the blog. We will not be liable for any errors, omissions, losses, injuries or damages arising from its display or use. All information is provided with no warranties and confers no rights.

If you feel that any of the information published on our blog is not accurate, please notify us via email at

Cashfloat is rated 4.81 stars by based on 566 merchant reviews

4.81 / 5 Rating
566 Reviews
Brilliant service. Easy to talk to staff.
thanking you for your quick help respond.
Spot on service, very quick .
Bottom content

CashFloat is a trading style of Western Circle Limited - Company Registration Number: 7581337. We are fully authorised and regulated by The Financial Conduct Authority. FCA full permission license: 714479. ICO Registration Number: Z3305234

* Cashfloat terms and conditions apply. Applicants must be 18 or over. All loans are subject to affordability, applicant verification and traditional credit checks via various national databases by Cashfloat responsible lending policy. Loan limit maximum of £500 for first-time customers (£1100 for existing). In most cases, loan decisions may take up to 30 minutes during office working hours. If your bank does not support Faster Payments, funds will be sent to your account the same day as approval so long as you’re approved by 16:30.

Representative example: Borrow £500 for 4 Months, 4 Monthly Repayments of £215.81. Total repayment £863.24. Interest Rate PA (fixed) 270.10%, Representative APR 997%

Warning: Late repayment can cause you serious money problems. For help, go to

This site uses cookies. Find out more.