Loans Direct

Looking online for loans direct? We’re here for you. Apply now with Cashfloat, a responsible direct lender, fully authorised by the FCA. You can get up to £1,100 deposited into your bank account within 1 hour, if approved. We specialise in loans direct for bad credit and will never ask for a guarantor. Try Cashfloat today for your loans direct!


Your Loans Direct Information Card
  • You can get a direct-loan of £200 to £1100
  • Feel free to apply, even with a bad credit score
  • You can repay your direct loan in up to 4 instalments
How Much can I Borrow?
  • 3 minutes to complete the online application form
  • 90 seconds instant lending decision
  • 1 hour from approval, the money should be directly in your bank account

* Average numbers

How Fast Can I have the Money?
  • We are an FCA authorised direct lender.
  • We welcome people with bad-credit
  • Unsecured loans, no guarantor needed
Why Cashfloat?
FAQs about Loans Direct

What are Loans Direct?

So you need a loan, and you need it fast! But can you clearly tell what the right loan product is for you? Well, in this article we will try to help you understand the main differences between the loan options you are likely to find online. Direct lenders and lead providers use different names to describe the very same products. For example, loans direct is not a specific product. It is simply a term to describe a payday loans or a short term loan from a direct lender. The first step you want to take is a step towards complete transparency about the product you need.


What Type of Loan do I Need?

When searching for online loans, you should always ask yourself what the critical factor that you need in the loan is. Is it timing – getting the loan as fast as possible? Or is it saving – getting the cheapest loan available for you? Maybe it’s having peace of mind – getting the loan from a responsible lender, a lender you can trust to treat you well, even if things do not go as smoothly as planned. Here are a few questions to ask yourself before applying for loans direct in the UK:

What is the Loan Process?

The borrowing process comprises of 3 steps: Application, decision, funding. Application takes about 3 minutes, the decision is around 90 seconds and if approved, you’re funded within the hour. You’ll often hear people calling this generation the ‘instant generation’, and with reason. The advancement of technology allows us to get what we want, when we want. At Cashfloat, we know that when you need a short term loan, you usually won’t have the time to hang around waiting. That’s why we have streamlined the process to be as smooth and hassle-free as possible.


Can I Apply even with Bad Credit?

When borrowing, your credit report is your little black book – it will contain all of the times you defaulted or went into arrears with payments. When applying for direct loans online, most lenders will check the record and refuse to lend to you if they feel that you are too high of a risk. Luckily, Cashfloat specialises in loans directly for bad credit. We don’t judge you by your credit score alone! If you pass all our other criteria, we could still lend to you!

How Fast will I get The Money?

If the loan as fast as possible, it would make sense to apply with a direct lender only – companies like Cashfloat that fund on an hourly basis without any extra charges. This means that we do our best to fund your loan within an hour of approval.

If you choose to apply with a broker (lead provider), it would probably take longer to get through the approval process. Brokers need to sell your application to the relevant direct lender, who will then need to contact you to start their underwriting checks.


How much will my loan cost me?

In case you are looking for the cheapest loan alternative available for you, be sure to understand the total cost of borrowing. The FCA price cap caps the interest rate at 0.8% per day. Most lenders now issue their loans at this rate. You just need to check if the lender charges extras for things like same day funding, arrears interest, etc. A good way to compare is to look at the total cost of the loan you want with different lenders, or to compare the APR. Confused by APR? Read our APR Guide for a detailed explanation.

How Can I Know which Lender to Trust?

Responsible lenders will make it easy for you to understand the total cost of borrowing. If you don’t understand it from their website instantly, do yourself a favour and apply elsewhere.

Obviously, you can have it all! If you want a really fast loan, you may need to pay more for the extra service. But the most balanced option is probably an affordable loan from a responsible direct lender. But who are these lenders, and how can you tell when you’ve found one? The answer is not so simple; there are many pale imitations in the UK marketplace. Many direct lenders claim to be something they are not, and even worse, many brokers try to appear as direct lenders. Still, there are a few simple steps you can take to ensure you are working with an adequate lender.


Safe Loans from a Direct Lender

The first effective step you can take is to check if the firm is authorised by the FCA. Firms that have an interim FCA permission can be trusted and firms that have a FULL FCA permission are the best types of company to deal with. Western Circle trading as Cashfloat holds a full FCA permission that allows us to provided consumer credit under FCA rules and regulations. This can be confirmed further on the FCA website.

Once you’ve confirmed that the firm is authorised, there are three steps you should take:

  1. CLEAR INFORMATION – The first thing you want to do is look at the lender’s website. Ensure that the website clearly states if they’re a direct lender or a broker. If you find this information only in the small print, stay well away from this loan provider. As well, check if you can find the company’s policies on the website, such as a fair advertisement policy, responsible lending policy, adequate explanation and complaint procedure etc. The best lenders will not hide this information from you. Check that you understand the total cost of borrowing, and that they have a valid address and phone number in the UK. You can even give them a call, just to see if someone actually answers the phone.

  2. PROFESSIONAL WEBSITE – Secondly, trust your instincts. Does the website look professional, clean and organized? Or does it look like the lender is trying to divert the visitor’s attention from the things they really need to know. Remember, it’s not just about taking the loan out; it’s also about paying it back. There may be unvirtuous reasons for a lender to hide information or distract the focus of the visitor. Do not be deceived by funny looking websites. Focus on what you are trying to achieve. If you do suspect an illegal moneylender, you can report it to the government.


  3. CHECK THEIR RECORD – Last but not least, always check if the lender has good record of treating customers fairly. You can see some cases on the FCA website or in your local newspapers. At Cashfloat, we try to do things right from day one. Many established lenders in the UK have been forced to pay clients millions of pounds back. Google for reviews, and always ensure you will be getting a straight and transparent service. When applying online, make sure that you have clear information, that the website looks professional, check the lenders records to avoid being scammed.

Do I Need a Guarantor to Apply?

With Cashfloat, we will never ask you for a guarantor. Taking a loan without using a guarantor can mean that you get your loan faster and more direct. Guarantors add an extra step in the process of getting payday loans UK, meaning that it might take longer for you to get the money to your bank account. That’s what makes no guarantor loans a fast and more direct option.

Keep in mind though, that no guarantor loans are a type of unsecured lending. This means that the lender is taking more of a risk in lending money to you. Usually, they will compensate for this greater risk by charging more in interest fees. So, if you need the money really fast, no guarantor loans direct are a good short term loan solution. But, if you can spare the extra time involved in using a guarantor, you might get better interest rates than a standard payday loan.

First direct loans

Some people who want loans direct are searching for “first direct loans”. However, this is unlikely to produce the desired results, as at time of writing this, first direct is a bank and does not offer payday loans. If you are looking for fast online loans from a direct lender, Cashfloat is happy to try and help!

Where can I find direct lender loans?

Search online for loans direct to take a loan through a direct lender rather than a broker. The advantages you’ll experience will include dealing with one company only, and a quicker as the direct lender gives loans without a third party in between. There are no hidden fees when you use direct loan lenders UK. The advantage of taking a direct lender over a broker is that you don’t need to pay any broker fees on top of the cost of the loan. At Cashfloat, we don’t even charge you to apply.

Are ‘no credit check payday loans direct lenders’ available?

The definition of the term ‘no credit check loan’ means that the lender will not look at your creditworthiness or your affordability for a payday loan. This in itself is unethical as they may be causing a potential borrower to commit to something they can not afford. According to the FCA regulations, every type of lender has to perform a credit check legislatively. To offer a loan without a credit check is therefore unlawful.

Can I get instant payout loans from direct lenders?

There are instant decision loans from direct lenders which mean that you can have instant direct loans. From approval until funding may be only several hours. Cashfloat is a direct lender that processes your application quickly. Instant cash loans from direct lenders only mean that you’ll have the money you need in the time you need to spend it. Cashfloat looks at your application fairly and judges your affordability to determine whether you will be able to afford the repayment of your high acceptance payday loan.

Are online loans from direct lenders available?

There are many online direct lenders, and it is very easy to find one that is suited for you. Before looking online, think about what you need and the type of loan you want to borrow. We suggest to shop around for interest rates. Also, make sure you do not use a broker so that you keep the costs down. Cashfloat is an online payday loans lender that cares. We make our applications simple to fill out so that terminology doesn’t confuse you. We aim to give you the loan within 24 hours sometimes you can even receive the loan within 3.


Where Can I get Safe Loans Direct?

Names like loans direct, quick loans and little loans are not an actual loan product. In fact, there are only two types of products available online. These products are payday loans (loans with one instalment) or short term loans (loans with several instalments). These products are offered mostly by direct lenders only! The term ‘loans direct’ simply refers to getting a loan from a direct lender. So when you look for loans direct, you should ensure you are applying at a responsible, direct lender’s website.

If you find any of these terms a tad confusing, we will be happy to explain and help you on the journey towards obtaining the right loan for you. Unfortunately, we cannot approve loans for everyone; nevertheless, even if our Cashfloat loans are not suitable for you, we will still try to help you understand how to find the one that is!


Conclusion: Loans Direct

Cashfloat is a premium direct lender! We offer no guarantor short term loans online and we are fully authorised by the FCA. Even if you have bad credit, you can be rest assured that we will still seriously consider your loan request.

You can get an instant decision payday loan of up to £1,100 in just an hour. Save time by applying online from any location!


Written by: Kelly R
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