Can Payday Lenders Survive the Google Ads Ban?

- by Kelly Richards
Payday lenders google ads war

Can Payday Lenders Survive the Google Ads Ban? Cashfloat Deploys a Major Upgrade to Its FCA-Ready SEO Blueprint to Sustain Its Organic Positions.
July 12, 2016 11:30 PM Eastern Daylight Time
LONDON–(BUSINESS WIRE)–, a trading style of Western Circle Ltd (WCL), deployed a major upgrade to their FCA-ready SEO blueprint (FRSB) to sustain top search engine rankings following the activation of the payday loan Google ads ban. The FRSB has transformed Cashfloat’s business to 99% organic and has enhanced customer oriented online marketing.

The quest to address the FCA regulation requirements together with constant Google algorithm updates and soaring competition has reached a new peak with the activation of the Google payday loans and short term loans ads ban today. The Google ads ban has intensified the demand for a sustainable online marketing framework and, consecutively, the level of blackhat SEO attempts.

Ofer Valencio Akerman, SEO Strategist at WCL, commented, “As a company that has never relied on Google Ads, Cashfloat’s new FRSB is a product of much research and experiment. However, we expect fierce competition to follow the Google ads ban. We are already experiencing a major increase in blackhat SEO activities and lenders that are looking for quick wins.”

The new FRSB is packed with new content marketing tactics, link building principles, content amplifier modules and constant marketing supervision guidelines. The blueprint has been designed to increase relevant traffic, conversion rates, and customer satisfaction. It is based on 100% legitimate techniques and works under the most recent Google “payday loans” algorithm. In addition, it helps lenders to identify and eliminate misleading marketing on the spot. The most recent addition to the FRSB is the automation of negative links disavow.

About Cashfloat. is a trading style of Western Circle Limited; an FCA-fully authorised direct lender. We reinvented the science of affordable payday loans online and FCA-ready SEO. The Cashfloat model is based on fundamentally good morals and the most advanced artificial intelligence technology designed to help and protect people taking payday loans online.

About The Author
Kelly Richards
Kelly Richards is the founder of the Cashfloat blog and has been working tirelessly to produce interesting and informative articles for UK consumers since the blog's creation. Kelly's passion is travelling. She loves her job because she can do it from anywhere in the world! Whether inspiration hits her while sitting on the balcony of a French B&B, or whether she is struck with an idea in a roadside cafe in Moscow, she will always make sure that the idea comes to fruition. Kelly's insights come from her knowledge gained while completing her degree in Economics and Finance as well as from the people she meets around the world. Her motto is: Everyone you meet has something valuable to teach you, so meet as many people as you can!
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Cashfloat is rated 4.82 stars by based on 607 merchant reviews

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607 Reviews
Very helpful and I love their site. Very straightforward. Highly recommend.
As the new app so easy to use thank you for the friendly team , Who help me during my difficult time i definitely recommend this 😊
Found from start to finish very easy. When I phoned everyone was really helpful.
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Cashfloat is a trading style of Western Circle Limited - Company Registration Number: 7581337. We are fully authorised and regulated by The Financial Conduct Authority. FCA full permission license: 714479. ICO Registration Number: Z3305234

* Cashfloat terms and conditions apply. Applicants must be 18 or over. All loans are subject to affordability, applicant verification and traditional credit checks via various national databases by Cashfloat responsible lending policy. In most cases, loan decisions may take up to 30 minutes during office working hours. If your bank does not support Faster Payments, funds will be sent to your account the same day as approval so long as you’re approved by 16:30.

Representative example: Borrow £500 for 4 months. First monthly repayment of £172.09. Second and third monthly repayments of £229.45 Fourth monthly repayment of £114.75. Total repayment £745.74, interest rate p.a. (fixed) 226%. RAPR 695%. Our APR includes all applicable fees. Daily interest is capped at 0.75%.

Warning: Late repayment can cause you serious money problems. For help, go to

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